How Google My Business Helps Your Business?
In addition to creating a free business profile, you can also create a free Google My Business account to receive it. A Google My Business account is the only way by which you can claim ownership and management rights over your business profile, unlock additional free features and increase your visibility on Google.
Google My Business is a free web application that lets you publish your company profile on Google Search and Google Maps. Remember that creating a Google My Business account does not automatically give you access to all your business profiles. Also remember that it does not create a company profile, but it gives you access to the profile and the ability to add more company profiles later.
An entry in Google My Business permits your business information to appear in the first searches of potential customers looking for your goods or services in a specific area. When users search Google Search for your brand, your company appears on the search results page and map listings by having a Google My Business profile at the top of organic search results. Accurate use makes GMB a robust tool to bring customers to your business and a means to dominate the first page of Google search.
It helps to improve the ranking of the website by showing your business offers and customer requirements. If you track the location of users in their search area, it will show your company and list the services offered by your company. One of the most important tools to increase a company’s online presence is Google My Business. This enables a company to show its local environment and simplify and transform the process to help customers find information about products and services that meet their needs.
This is a listing on Google that shows your name, address, contact info, site, links, operation hours, etc. With a complete picture of your business, your working hours, your location and your services, Google ensures that your business is relevant to your search and classifies it as such. Google My Business can help people find you easily if you run a business that serves customers in a specific location or you serve customers in designated service areas.
Google My Business helps businesses attract new customers by offering information about what makes them special : Today, 3 out of 4 shoppers search online for a business if they want to find a business, and 7 out of 10 buy from a company they find through a search engine. Companies appear to be right when people search for the products and services they offer by signing up to Google, allowing interested customers to learn more and connect with them. Verified companies on Google are more likely to be seen as reputable by users.
Google My Business is a free tool for business owners to manage their online presence on Google-owned websites, including Google Search, Mobile Search, Local Search and Google Maps. The advantage for customers and businesses is that Google My Business helps customers find your business, enables business to consumer interactions, and allows businesses to verify, edit and update their information. For example, the Foresight School in Ahmedabad receives 30% of its customers from Google by governing their reviews, posts, promotions and events and helping companies attract more customers.
Google My Business allows you to create, verify and edit Google Business Ads without having to do additional work on your website or implement a search engine optimization strategy. Google has developed Google My Business to make it easy for searchers to access the information they need. Your business address, opening hours and contact information will show up in your Google Business listing without you having to click and search for it.
By making Google My Business part of your digital marketing strategy, you can earn new leads and generate additional revenue. You can also use the Google My Business Dashboard to get important insights into your target audience and your local search performance.
Google My Business position’s the most important business information in front of potential customers looking for your products, services and experiences. For Google My Business to have a real impact on your ranking and conversions you need to make the most of the variety of features to ensure that your GMB is optimized to give your potential customers the best information, impressions and experience possible. Because most information is on your site, Google consistently indexes the content you provide in Google Search, on maps, in Google Local Guides, and in reviews, and processes your listings for consistency.
The more Google likes your business, the higher you rank in your search results and map results. Google My Business also helps with local SEO, by offering the ability to write reviews and posts with your customers that can provide useful insights into the buying path of your customers. You can also pay for Google Ads, a service that promotes your business on the list.
Although many companies around the world have tried various SEO tricks and special categories, most don’t know that creating a Google My Business ad can increase your chances of getting on the list. Making your business appear in the Local 3 pack helps you to tap into potential revenue, as Google not only shows your business customers on Google Maps, but also places your business in organic search results.
This shows how important this is from a business point of view, as brands that appear in Google’s Local 3 pack get a whopping 700% click boost over brands that don’t. When searching for products and services in the local search, local search results dominate the results. When an entry appears in Google Local Search, companies can be found that are up to 70% more likely to attract location visits and surfing potential.
This means that it is imperative that your company appears in the search results of potential customers with accurate locations and other information. Whether for lunch or dinner, search results will list the number of restaurants near you in the Chrome browser.