Branding Agency-

Why it Matters?

 

Give your business a uniqueness to stand out from the crowd. We’ll create custom tailored branding concept specifically for your company. We develop smarter branding and marketing products to help grow your business. Understanding that every client is unique, ‬we craft a thoughtful, ‬custom approach to each project.‬ Everything begins with a detailed research and discovery phase. We analyze market trends, evaluate the competitive landscape and immerse ourselves in the client’s brand. When your business needs to stand out from the crowd, then Daddy Cool Technologies is your answer.

creative branding agency

Branding Agency – We are your choice!

Logo, Brand, Image and Identity are some of the over used terms in the field of marketing and business. But each word has its own meaning and is surely different in terms of definition, meaning and projection. The term logo in simple terms is a mark or symbol to identify the brand/product or service. The term Brand is an emotional personality that viewers/customers observe/feel. Whereas Identity is a part of brand, a visual impact.

Branding, in whole is a huge term which comprises elements like colour, logo, identity, image, slogan and signature music.

A Brand is a perceived notion, visualization or recognition to the slightest hint of any of these above elements. Instead, it is the consistency of this core idea that makes up the company/business/service, driving it, showing what it stands for, what it believes in and why they exist.

It is not purely some colours, some typefaces, a logo and a slogan. A Brand can be categorized in diverse types like, Sports Brand (Nike, Reebok, Adidas etc) Luxury Brand (Jewellery, Perfumes etc) or Technology Brands (Apple, Google, Android.) Thus, each Brand name for example Google comprises of identity, service, logo, image, emotion and typography. Google, when heard by its name, it flashes in mind as an online search engine solution to everything in life.

Have any question? Google, it. Need something? Google. It is more than a search engine, it is a solution in today’s lifestyle. It assists, informs and updates about anything and everything in life. Thus, what Google drives in customers mind is an emotional aspect. When people buy or use any Brand, they feel part of the brand and that is the power Branding.

Whereas, a logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.

The major challenge for a Logo is that it comprises a meaning and represents the Brand I terms of any mark or symbol. For example, the Logo of Nike (is a swoosh) which represents clean, clear, fast and active just as the brand name. The basic difference between Brand and Logo is:

  • Brand is an identity, a person, an image. Whereas, a Logo is just a representation of Brand.
  • A Logo triggers emotion. A Brand is an emotion.
  • A Logo defines the meaning of Brand, whereas a Brand sets a perspective in customers mind.
  • People feel Brand. Logo connects Brand.
  • Logo hits the mind and eyes. Brand hits the mind and heart.

Thus, both Branding and Logo together creates a successful service or business. Though each have a different meaning and representation, but eventually to create any marketing strategy or business growth there is necessity of both.

Our branding service is a comprehensive, time-intensive and involved process. Conducting a thorough brand audit, including interviews, questionnaires and market analysis, we define an organisation’s positioning, values, vision and differentiating characteristics. We then use this information to develop an authentic brand narrative that reflects the character and values of the organisation, while setting it apart from competitors.

We write powerfully, design beautifully and communicate memorably. We strive to deliver excellent work, and treat our clients as co-creators. In return they see us not merely as vendors, but as partners. We are always looking to partner with people and organisations who think exponentially, who understand real value, and who prefer to work collaboratively to create something greater than what either of us can achieve alone.

As a top branding agency in Dubai, we have successfully been working on making brands out of every client’s business in the best possible ways. Let’s connect and discuss how we can connect your brand to targeted audiences.

We have everything

youneed from a branding agency!

 

Stand out from competition

Builds top brand recognition.

Consistent brand experience

Audience into loyal customers

Our team of experts do their best

 
Branding Agency in Dubai!
A better brand means better marketing

Branding is the marketing practice of actively shaping your brand. That’s the basic definition, but there is so much more that goes into it.

Contact the creative branding agency today!

01

Define how you want to be perceived

See your brand as your promise to your customers – a promise that’s different from your competitors’.

02

Organize your business

In other words, your brand will greatly influence the winning formula that you’ll base your business on.

03

Communicate your promise

Your ads will be even more effective, since you’ll have a clear message to convey.

04

Be consistent

Your brand will become one of your business’s most valuable assets and the one with the most impact on your bottom line. The idea here is to develop trust. 

Get in touch

 

Feel free to contact us. A business has to be involving, it has to be fun, and it has to exercise your creative instincts. Start where you are. Use what you have. Do what you can. Contact us with your queries and we will get back to you within 8 business hours.

Address: 7th Floor, Office No. 713, Al Qusais Plaza, Dubai

Phone: +971 545287463

E-mail: [email protected]

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