We assess the organization status, processes, and goals to succeed in a digital environment.
- Provide valuable market information
- Define the future of the organization
- Align on goals, culture, and methodology
- Produce a benchmarking review
- Understand goals and KPIs
- Perform an analytics maturity assessments
We conceive a digital business strategy, making sure your organization stays relevant.
- Digital transformation consulting
- Analyze and strategize with a customer-centric approach
- Develop actionable “go to market” plan
- Help to segment, define customer journeys, personas…
- Understand and articulate compelling value propositions
- Elaborate Strategic planning and budgeting
We execute the strategy by implementing quality digital products using innovative and emerging technologies.
- Build cross-channel experience
- Design UI/UX products to fulfill expectations
- Content planning and strategy
- Deploy digital marketing/sales platforms
- Data architecture and CRM integration
- Gather customer behavior, activities, and profile
We maintain and scale a constant efficiency and quality through your digital transformation.
- Assure operations and integration with future tools
- Update the system and maintain system operation
- Implement cybersecurity measures
- Develop digital rich contents
- Perform analytics monitoring, heat mapping and reporting
- Social media engagement, interaction, and monitoring
Give your business a uniqueness to stand out from the crowd. We’ll create custom tailored branding concept specifically for your company. We develop smarter branding and marketing products to help grow your business. Understanding that every client is unique, we craft a thoughtful, custom approach to each project.
Things we ensure
Everything begins with a detailed research and discovery phase. We analyze market trends, evaluate the competitive landscape and immerse ourselves in the client’s brand. When your business needs to stand out from the crowd, then Daddy Cool Technologies is your answer
Building a public persona that accurately communicates your personality. Personal branding happens on social media and in face-to-face environments where others’ perception of you can have a massive impact on your professional and social reputation.
Product branding shapes how the world perceives your product through deliberate aesthetic choices.
Services are challenging to brand and need to have to think outside the box. Service branding needs connecting to consumers on a deeper, emotional level.
Corporate branding, just like other kinds of branding, is the series of design choices and actions that communicate key points about the brand.
Logo, Brand, Image and Identity are some of the over used terms in the field of marketing and business. But each word has its own meaning and is surely different in terms of definition, meaning and projection. The term logo in simple terms is a mark or symbol to identify the brand/product or service. The term Brand is an emotional personality that viewers/customers observe/feel. Whereas Identity is a part of brand, a visual impact.
Branding, in whole is a huge term which comprises elements like colour, logo, identity, image, slogan and signature music.
A Brand is a perceived notion, visualization or recognition to the slightest hint of any of these above elements. Instead, it is the consistency of this core idea that makes up the company/business/service, driving it, showing what it stands for, what it believes in and why they exist.
It is not purely some colours, some typefaces, a logo and a slogan. A Brand can be categorized in diverse types like, Sports Brand (Nike, Reebok, Adidas etc) Luxury Brand (Jewellery, Perfumes etc) or Technology Brands (Apple, Google, Android.) Thus, each Brand name for example Google comprises of identity, service, logo, image, emotion and typography. Google, when heard by its name, it flashes in mind as an online search engine solution to everything in life.
Have any question? Google, it. Need something? Google. It is more than a search engine, it is a solution in today’s lifestyle. It assists, informs and updates about anything and everything in life. Thus, what Google drives in customers mind is an emotional aspect. When people buy or use any Brand, they feel part of the brand and that is the power Branding.
Whereas, a logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.
The major challenge for a Logo is that it comprises a meaning and represents the Brand I terms of any mark or symbol. For example, the Logo of Nike (is a swoosh) which represents clean, clear, fast and active just as the brand name. The basic difference between Brand and Logo is:
- Brand is an identity, a person, an image. Whereas, a Logo is just a representation of Brand.
- A Logo triggers emotion. A Brand is an emotion.
- A Logo defines the meaning of Brand, whereas a Brand sets a perspective in customers mind.
- People feel Brand. Logo connects Brand.
- Logo hits the mind and eyes. Brand hits the mind and heart.
Thus, both Branding and Logo together creates a successful service or business. Though each have a different meaning and representation, but eventually to create any marketing strategy or business growth there is necessity of both.
Our branding service is a comprehensive, time-intensive and involved process. Conducting a thorough brand audit, including interviews, questionnaires and market analysis, we define an organisation’s positioning, values, vision and differentiating characteristics. We then use this information to develop an authentic brand narrative that reflects the character and values of the organisation, while setting it apart from competitors.
We write powerfully, design beautifully and communicate memorably. We strive to deliver excellent work, and treat our clients as co-creators. In return they see us not merely as vendors, but as partners. We are always looking to partner with people and organisations who think exponentially, who understand real value, and who prefer to work collaboratively to create something greater than what either of us can achieve alone.
As a top branding agency in Dubai, we have successfully been working on making brands out of every client’s business in the best possible ways. Let’s connect and discuss how we can connect your brand to targeted audiences.
See your brand as your promise to your customers – a promise that’s different from your competitors’.
In other words, your brand will greatly influence the winning formula that you’ll base your business on.
Your ads will be even more effective, since you’ll have a clear message to convey.
Your brand will become one of your business’s most valuable assets and the one with the most impact on your bottom line. The idea here is to develop trust.