Search engine marketing or SEM, is one of the most effective ways to grow business in an increasingly competitive marketplace. In common terms, search marketing is the process to gain website traffic by both paid and unpaid process. With millions of businesses out there all competing for the same customers, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote products and grow business.

Apart from Search Engine Optimization (SEO), Search Engine Marketing (SEM) is a paid form of marketing. SEM uses paid advertising efforts which appear in Search Engine Result Page (SERPs) like Google, Yahoo and Bing. It is essentially a bidding advertisement process where advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

The advertisements are generally termed as, pay-per-click ads (PPC) which comes in different formats. Some are, text-based ads or more visual, product-based advertisements that allow users to see needed information at a glance. These kinds of ads are best and easiest form to generate web traffic and revenue.

The major difference between SEO and SEM is that, SEM offers advertisers the opportunity to put their ads in front of potential customers who are ready to buy at the precise moment to make the purchase. No other advertising medium is such effective, quick and easy to convert a potential customer to a buyer. Whereas SEO is all about ranking and enlisting the best websites that a customer is seeking.

Search Engine Marketing if utilized in an appropriate manner can be more effective than Social Media, SEO and other online methods of marketing. To make an effective SEM, these are the general steps involved in search engine marketing

• Effective Strategy.
• Selecting right keywords.
• Optimizing website content.
• Indexing websites by search engines for better results.
• Adding quality links.
• Managing paid search advertisements.
• Measuring Clicks, ROIs and bounce rates of advertisements.

Search engine marketing is a huge subject all together, the formats of ads ad their utility completely depends on the advertisers need of customers. One of the most common misconceptions about SEM is that the largest advertising budget wins, but eventually it is far from a requirement for success. All ads go through a process known as the ad auction before appearing alongside search results.

Grow your leads & sales in just 24 hours with Google Ads (Pay Per Click – PPC)!

Our PPC solution for local businesses includes a custom landing page, full account setup, conversion/call tracking, expert optimization & reporting; all for a flat monthly fee. Every single one of the PPC campaigns our agency launches are 100% bespoke to the businesses that we work with.

What makes Google Ads different from a magazine, newspaper, radio, outdoor advertising? You only pay when someone clicks your ad, visits your website or calls you directly. You’re in complete control to set your own budget, 90% of our clients increase their budget on Google Ads after the first 30 days based on the results they receive.

Google Ads (Pay Per Click – PPC) for Business – Benefits

Increase Brand Awareness

With Google AdWords, brands can advertise to the crowd when they are searching about their product or services in the web search tool. Advertisers can likewise expand their crowd size by focusing on individuals on different sites through Google Display Network. In this way, brand awareness is one of the most widely recognized advantages of Google AdWords.

Faster Result Than SEO

With Google AdWords, organizations can get the outcomes a lot quicker. Clearly, there is competition here also. But the good news is along with the bid amount, the quality score of the keyword i.e. ad relevancy, landing page experience and expected CTR determines the position of the ad. Hence, with proper optimization of Google AdWords along with required bid can bring in great ROI.

Outrank Your Competitor Ads

With Google AdWords, you can choose “Target Outrank” automatic bidding strategies to adjust your bid to outrank the specified competition in the auction. Outranking the competitor’s Ads can be referred to as one of the most essential benefits of Google AdWords.

Influence The Audience To Make The Purchase

With Google AdWords’ remarketing ads, this process is very simple and effective. Audience visited a website through any source can be categorized into various audiences and targeted on the websites which are on Google Display Network.