seo | Search Engine Optimization
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to get attention and attract prospective and existing customers to your business.
How we do it?
- Website Audit
- Optimization & Suggestions
- Link Building
1. Website Audit
This would be the first step. Before we begin, we would like to have a quick meeting to discuss your goals, demographic, competitors, etc. We will also need site access and login information (or permission to set up) Google Analytics, Webmaster Tools, etc.
Baseline SEO Audit and Report – Thoroughly audit and document existing rankings, link profile, internet presence, and social media. This baseline report will be used in our on-boarding meeting and will be updated and sent to you on a monthly basis. The report will include:
- Keyword Rankings
- Popular Pages
- Backlink Profile
- Site Authority
- Social Media Presence
Website Audit – Conduct a thorough review of your website to determine your current site’s strengths and weaknesses and identify potential challenges.
Client Onboarding Meeting/Call – During our kick-off meeting/call, we will:
- Learn about your company, competitors, customers, and target demographic.
- Review the Baseline SEO Report and Website Audit
- Discuss historical and present website SEO efforts.
- Identify key metrics of success (traffic, conversions, etc.)
- Set goals (traffic, primary conversions, secondary conversions)
- Review proposal and note any updates.
- Sign contract and collect first month’s payment.
Information Exchange – Client to provide website access (i.e. FTP, WordPress login) and access to any existing web tool accounts (i.e. Google Analytics, Webmaster Tools)
Keyword Research, Analysis, and Selection – Research keywords and related phrases to identify primary and secondary keywords.
Develop Onsite SEO Strategy – Review Website Audit and create a comprehensive strategy to improve the site’s overall onsite SEO.
Develop Landing Page Optimization Strategy – Analyze existing keyword target pages and create an optimization strategy that focuses on these pages.
Develop Content Strategy – Create content strategy including release frequency, topics, resources, and writers.
Develop Website Authority & Link Building Strategy – Evaluate current backlink profile and authority metrics to develop off-site SEO strategy including:
- Citation Cleanup (Directories, Company Listings, Etc.)
- Backlink Analysis and Cleanup
- Link Building Strategy and Budget
Develop Social Media Strategy – Create a social media strategy to drive customer engagement and improve search engine authority.
Create SEO Strategy Brief – Summarize all strategies into a single SEO Strategy Brief that will be updated and sent to you on a monthly basis.
- Target Keywords and Landing Pages
- Onsite SEO Strategy
- Landing Page Optimization Strategy
- Content Strategy/Schedule
- Website Authority & Link Building Strategy
Note: This is not a recurring task.
2. Optimization & Suggestions
Once we have planned your overall SEO strategy, the next step is to optimize your website. During this stage, we will make sure your website and all landing pages are properly optimized for search engines. In addition, we will ensure there is a relevant and properly optimized landing page on your website for each targeted keyword phrase outlined in the strategy brief.
Implement Overall Onsite SEO Strategy – Implement overall onsite SEO strategy as outlined in the SEO Strategy Brief.
Implement Landing Page Optimization Strategy – Create and/or optimize landing pages to focus on target keyword phrases.
Prepare to Implement Content Strategy – Onboard writers and submit topics for professionally written, keyword targeted blog/site content.
Implement Website Authority & Link Building Strategy – Create foundation links using techniques outlined in the Website Authority & Link Building Strategy, and make any necessary onsite changes to support offsite optimization and link building.
Update SEO Strategy Brief – Create checklist of completed items, update SEO Strategy Brief, and send to client.
We will be looking into:
- Keyword Research
- Title & Description Optimization
- Image Optimization
- Website Structure Optimization
- URL Optimization
- Fixing status codes
- Fixing performance issues
- Internal Linking
- Setting up GA & WMT (if not setup previously)
- Blog optimization (if required)
- Content optimizations & recommendations
- Adding location pages (for targeting multiple locations only)
- Redesign Suggestions
- Checking Inbound Links
- Checking Outbound Links
- Heading Tags
- Fixing spam issues
- Updating Robots.txt & Sitemap
3. Link Building (Recurring)
Once your site is optimized, we will re-review your internet presence and start getting the updated page information out to the search engines. We will have the following tasks done on a throughout the contract period,
Review Onsite SEO – Review onsite SEO and make necessary adjustments.
Review Landing Page Optimization Strategy – Review landing page optimization and make necessary adjustments.
Implement Content Strategy – Begin adding fresh content, according to the schedule defined in the Content Strategy.
Continue Executing Website Authority & Link Building Strategy – Continue building links and search engine authority, using methods outlined in the Website Authority & Link Building Strategy. Link building can be done using various methods like:
- Influencer Marketing
- Content Marketing
- Guest Blogging
- Website Profiles
- Commenting Platforms
- Document Sharing Platforms
- Image Sharing
- TLD targeting
We don’t have too many packages. We have only one package. The result winning package.
|Campaign Setup||Recommended Package|
|In Depth Site Analysis||✓|
|Content Duplicity Check||✓|
|Initial Backlinks analysis||✓|
|Google Penalty Check||✓|
|Mobile Usability Check||✓|
|Title & Meta Tags Optimization||✓|
|Mobile site optimization||✓|
|Page Speed Analysis & Optimization||✓|
|Internal Link Structuring & Optimization||✓|
|Pages H tags Optimization||✓|
|Image & Hyperlink Optimization||✓|
|Google & Bing Webmaster Tools Setup||✓|
|Google Analytics Setup & Integration||✓|
|Off-Page Optimization (Monthly)|
|Link Building||40 Hours ( 30 Links)|
|Guest Blogging Content||✓|
|Press Release Submission||✓|
|Pdf / Doc Submission ( Only if docs are available)||✓|
|Google Analytics Report||✓|
|Dedicated Account Manager||✓|