Thus, each Brand name for example Google comprises of identity, service, logo, image, emotion and typography. Google, when heard
by its name, it flashes in mind as an online search engine solution to everything in life. Have any question? Google, it. Need
something? Google. It is more than a search engine, it is a solution in today’s lifestyle. It assists, informs and updates about
anything and everything in life. Thus, what Google drives in customers mind is an emotional aspect. When people buy or use any Brand,
they feel part of the brand and that is the power Branding.
Whereas, a logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company
directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the
other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.
The major challenge for a Logo is that it comprises a meaning and represents the Brand I terms of any mark or symbol. For example, the Logo
of Nike (is a swoosh) which represents clean, clear, fast and active just as the brand name. The basic difference between Brand and Logo is: