Graphic/Print Design

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Any design be it web, print or any artistic forum depicts story or any information through visuals, illustrations, photography or typography. The term Graphic Design can be corelated with Print design. While Graphic is about designing and illustration, Print design is 2-dimensional, with much attention paid to layout. It is obviously possible for the reader to turn the page, but substantial interplay between different spreads is rare. Typically, each view is a design unit created for a fixed size canvas — often a big canvas when designing newspapers or posters.

The world of Print Design is considered as the most premium forms of designing. It might have been dominated by web design industries, but real since of art begins from graphics and print. Graphic designing/ print designing can be categorized as:

  • Magazine and Newspapers.
  • Product Design and Packaging.
  • Brochure Design/Pamphlet Design.
  • Logo.

Printing is all about getting the audience to stay on a page long enough to get a marketing message across. It is often faced with a limited area in to achieve, such as a one-page magazine ad. In some cases, it is about trying to catch their attention and have the audience dive deeper into the product/ service, advertainment or message, as with a book cover or the first page of a brochure. One of the benefits of print design is that one can deal with a physical product, so physical properties such as texture and shape can help achieve the design goals. As an example, paper companies will take out magazine ads printed on their own paper, allowing the audience to feel the weight and texture of their product.

The most essential element considered in print Design is the Layout. Layout plays a vital role in printing/graphic design. Designs are made as per respective measured size of the canvas.

  • The space is generally measured in inches.
  • Size differs from dealing with anything from a business card to a highway billboard.
  • The space allowed from the start and that your finished product will look the same to everyone who sees it.
  • The bleed and safety (cut marks) areas must be followed to guarantee print results.

Print design is majorly related with the software used for design. Keeping up with the latest technology is necessary. It is important to work in updated/ latest versions of graphic programs such as Adobe Photoshop, Illustrator, and InDesign. For print designers, knowing the latest advances in the printing process will help achieve the best results in their work.